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Press Releases
March 10, 2005
Mexico's largest restaurant company unveils flagship brand in the U.S. this year
Grupo Anderson's, Mexico's largest and most successful restaurant company, is making its debut into the U.S. this year with the introduction of its flagship brand, Senor Frog's.
Cancun, Quintana Roo, Mexico - With locations scheduled to open in Myrtle Beach, Honolulu and Las Vegas, Grupo Anderson's will introduce Senor Frog's to some of the top tourist destinations in the United States in 2005.
Based in Cancun, Mexico, Grupo Anderson's was founded in 1963 and has since grown to be Mexico's largest restaurant company, with more than 50 establishments worldwide, including 14 Senor Frog's locations throughout Mexico and the Western Caribbean. Other brands include Carlos 'n Charlie's, Carlos O'Brian's, El Shrimp Bucket, El Tumbaburros, Mama Roma, Come 'n Eat, Squid Roe and Glazz, an upscale Asian restaurant in Cancun. With approximately 3,500 employees, Grupo Anderson's 2004 sales totaled approximately $94 million system-wide; this year, the company has projected that total to increase to $100 million.
With a $25 million investment ($9.5. million this year), the initial U.S. expansion plan emphasizes the opening of single-unit locations in high-volume, tourist-driven markets. The restaurant company's officials project that each store will generate $8-$20 million in annual sales - mirroring figures of their existing locations in Mexico and the Caribbean, which yield an average of $5 million in sales per unit.
"I am very excited to introduce our most successful concept to a market with such great growth potential," said Jorge Hinojosa, director of development for Grupo Anderson's. "The biggest challenge will be to adapt to these markets while maintaining the overall energy of the Senor Frog's concept, but I am confident that the U.S. will embrace it as other markets have."
The Senor Frog's is known worldwide for its fun, energetic and casual atmosphere, engaging guests with interactive entertainment and encouraging spontaneous, unplanned behavior. Open for lunch and dinner, the menu will include a variety of items with unique hints of Mexican authenticity.
The first U.S. Senor Frog's location is scheduled to open in Myrtle Beach's "Broadway at the Beach" this Summer.
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Media Contact:
Ashley H. Hallmark, PR Manager
Quantified Marketing Group
407.936.1010
321.663.1209 c.
ahallmark@quantifiedmarketing.com |
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