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Press Releases
March 18, 2005
Senor Frog's hops into U.S. tourist markets
Senor Frog's, the flagship brand of Mexico's largest restaurant company, will target major U.S. tourist destinations with three openings this year.
Cancun, Quintana Roo, Mexico - Senor Frog's, world-renowned for its energetic party atmosphere, is making an official stateside debut this year, targeting major U.S. tourist destinations.
Owned and operated by Grupo Anderson's, Senor Frog's is popular among tourists of all ages. Its "anything goes" attitude engages guests with interactive entertainment, encouraging spontaneous, unplanned behavior and allowing a temporary escape from reality that often leads to on-stage contests, karaoke and bar-top dancing.
"I am very excited to introduce our most successful concept to the United States," said Jorge Hinojosa, director of development for Grupo Anderson's. "Senor Frog's has a high level of energy and ongoing entertainment that will introduce something different to these markets, and I am confident that they will see as much success as our existing locations."
Senor Frog's observes family-friendly hours and is open daily for lunch and dinner. The menu includes a variety of items with unique hints of Mexican authenticity, such as the Spinach Mushroom Burrito, the Mexican Fettuccini and the Beef Chapata, a Mexican version of a Philly Cheese Steak.
The original Senor Frog's opened in Mazatlan in 1969. Twenty years later, the concept was brought to Cancun, which became its most successful location with the invention of take-home "Yard Glass" and the introduction of Reggae music and karaoke to Mexico. There are currently 14 Senor Frog's throughout Mexico and the Western Caribbean, in addition to a Grand Cayman location scheduled to open this summer.
Guided by the philosophy and inspiration of founder, Carlos Anderson, Grupo Anderson's was founded in 1963 and has since grown to be Mexico's largest restaurant company, with more than 50 establishments worldwide. Other Grupo Anderson's concepts include Carlos 'n Charlie's, Carlos O'Brian's, El Shrimp Bucket, El Tumbaburros, Mama Roma, Come 'n Eat, Squid Roe and Glazz, an upscale Asian restaurant in Cancun.
The first U.S. Senor Frog's location is scheduled to open in Myrtle Beach's "Broadway at the Beach" this summer, followed by openings in Honolulu and Las Vegas toward the end of the year. The U.S. expansion will continue through 2006; however, information about specific locations has not yet been released.
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Media Contact:
Ashley H. Hallmark, PR Manager
Quantified Marketing Group
407.936.1010
321.663.1209 c.
ahallmark@quantifiedmarketing.com |
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