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Press Releases
May 3, 2005
The Longest "Yard"
Senor Frog's stretches the limits of recreation and refreshment with this elongated invention, which has spread in popularity throughout the world.
Cancun, Quintana Roo, Mexico - Small ideas often yield great results. Don't believe it? Just ask Senor Frog's, the Cancun landmark known around the world for its "anything goes" attitude.
In 1989, the restaurant's Cancun location introduced the take-home "Yard Glass" of beer. Sure, nearly 16 inches (40 centimeters) in height, the item isn't exactly considered "small," not comparatively speaking at least. But David Krouham, who spearheaded the Cancun restaurant's opening (on a budget of only $100,000) and soon after invented and added the "Yard Glass" to the menu, believed the novelty would fit well with the establishment's repertoire of nonstop activities, nightly musical entertainment and finger-friendly food.
Sure enough, he was right. Sixteen years later, the "Yard Glass" remains one of the chain's most popular items, Senor Frog's Cancun has garnered a reputation as a world-class fun spot, and David Krouham has become the CEO of Grupo Anderson's, the parent company of Senor Frog's. If that weren't enough, the glass itself has spawned so many imitators that versions of it can be seen at festivals and theme restaurants everywhere around the world.
Senor Frog's, owned and operated by Grupo Anderson's, Mexico's largest and most recognized restaurant company, opened its first restaurant in Mazatlan in 1969. Twenty years later, the concept was brought to Cancun, the chain's most successful locale, and the site attributed with, among other things, the introduction of Reggae music and karaoke to Mexico. There are currently 14 Senor Frog's throughout Mexico and the Western Caribbean. This summer, Senor Frog's plans to open its first U.S. locations in Myrtle Beach's "Broadway at the Beach," followed by openings in Honolulu and Las Vegas.
Guided by the philosophy and inspiration of its founder, Carlos Anderson, the formation of Grupo Anderson's began in 1963 and has since grown to be Mexico's largest restaurant company. Other Grupo Anderson's concepts include Carlos'n Charlie's, Carlos O'Brian's, El Shrimp Bucket, El Tumbaburros, Mamá Roma, Come'n Eat, Squid Roe and Glazz, an upscale Asian restaurant in Cancun.
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Media Contact:
Ashley H. Hallmark
Quantified Marketing Group
(407) 936-1010
(321) 663-1209 c.
ahallmark@quantifiedmarketing.com |
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